I help founders realign their business with its original soul - before growth turns into chaos.
When growth outruns clarity, things start to break.
In the age AI and automation, it’s easier than ever to build something.
But harder than ever to build something that means something and long-lasting.
Identity is your only moat. Your story is the backbone of your business.
About Me
I believe every business has a soul — but most lose it while trying to grow.
I’ve spent years building eight-figure brand, and I’ve seen how easy it is for teams to chase trends, metrics, and automation while forgetting why they started.
That’s why I created Business Profiling —
A unique process to help founders rediscover the logic, emotion, and purpose that make their business truly theirs.
Because when you realign a business with its soul, everything else — strategy, team, and growth — finally makes sense again.
My unique method - Business Profiling
"Profiling the Founder to Build the Brand”
— a structured method combining logic (first principles) with empathy (deep talk) to extract the founder’s true purpose and design their business around it.
It’s not marketing.
It’s not storytelling.
It’s clarity — turned into structure.
So your business can scale without losing its soul. When your brand speaks, it should still sound like YOU.
AJ - Founder of Brand SoulOS
General Manager & Investor of 8-Figure Brand
Reviews
What our clients say
AJ helped me uncover the true essence of my business.
Sam
NY
The insights I gained were transformative for my startup journey.
Alex
LA